Wednesday, December 10, 2008

Scarcity Thinking and Traps

Some of the other common mental traps we fall into because of scarcity thinking ....

* Everyone wants to be a star

* Everyone's in it for the money

*If it isn't a hit, it's a miss

*The only success is mass success

*"Direct to video"= bad

* "Self-published" =bad

*"Independent" = "They couldn't get a deal"

*Amateur=Amateurish

*Low-selling=low-quality

*If it were good, it would be popular

Adapted from Chris Anderson's - the Long tail.

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